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Market research for resort/recreation planning in Saudi Arabia

Date of publication: May 4, 1988

Catalogue: Seminar 1988: Travel And Tourism Research

Company:

Authors: Nicos Rossides, Christos Eliades

Abstract:

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both quantitative and qualitative studies, aiming at providing useful data for determining the desired product mix, potential clientele and future marketing strategies.

Nicos Rossides

Author

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Christos Eliades

Author

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Rossides and Eliades (1988a, May 04). Market research for resort/recreation planning in Saudi Arabia. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/behind-the-closed-doors-of-saudi-harems