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Research papers

How to make the most of your brand

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Richard Lancestre
December 1, 1987
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Citation

Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-


Research papers

Unusual research for unusual advertising

A striking new advertising campaign was produced for Benson & Hedges in France. Seven advertisements were prepared, and research was needed to establish, first, whether this campaign projected the image desired for the brand, and if so whether it was...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Authors: Colin Pendry, Margaret Holmes
January 1, 1987
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Citation

Pendry and Holmes (1987a, January 01). Unusual research for unusual advertising. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/unusual-research-for-unusual-advertising


Research papers

New qualitative studies

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Pascal Fleury
January 1, 1987
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Citation

Fleury, P. (1987a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies-2889


Research papers

Introduction

The debate should, however, take place in the mind of the reader. Section 1, ‘The “New” Qualitative Research: The Reasons Why?’ presents detailed explanations of the ‘new’ qualitative research, including, in an edited...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Introduction. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/introduction-2888


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Qualitative research in Europe. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-europe


Research papers

The 'new' qualitative research: The how?

This comment suggests that good research, conducted by competent researchers, will achieve a considerable degree of agreement. It is not, after all, the intention (or the expectation) of the ‘new’ qualitative researchers to come up with...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: ESOMAR B.V.
January 1, 1987
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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-


Research papers

The new qualitative technology

A new qualitative technology is developing based upon improved skills, pressure from marketing management and advertising agencies for more useful research data, and the consequent reappraisal of qualitative research techniques. This movement is...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-technology


Research papers

Deep, dangerous or just plain dotty?

This paper examines and questions some assumptions and practices in qualitative research which are obtaining current publicity. In particular, it explores the claims of the so called "new" qualitative techniques and questions their: A. Relevance to...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Gerald de Groot
January 1, 1987
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Citation

de Groot, G. (1987a, January 01). Deep, dangerous or just plain dotty? . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/deep-dangerous-or-just-plain-dotty-


Research papers

Qualitative data

This paper is concerned with applications rather than techniques per se. That is, with the results of using some of the techniques Sampson described, in several different product category and service fields. Our emphasis is on ‘added value’...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Authors: Peter Sampson, Monika Bhaduri
January 1, 1987
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Citation

Sampson and Bhaduri (1987a, January 01). Qualitative data. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/qualitative-data