How to make the most of your brand
Abstract:
This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the brand to create a second product which is endowed with its own personality and will at the same time enrich the image of the first product.
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Research Papers
How to make the most of your brand
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Richard Lancestre, Anne Marie Naud
June 15, 1984
Research Papers
How to make the most of your brand (French)
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Anne Marie Naud, Richard Lancestre
June 15, 1984
Research Papers
Make your stakeholders smarter
Catalogue: Congress 2014: What Inspires?
Authors: Christian Kugel, Thomas Kelly
September 10, 2014
