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The new qualitative technology

Date of publication: January 1, 1987

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Cooper

Abstract:

A new qualitative technology is developing based upon improved skills, pressure from marketing management and advertising agencies for more useful research data, and the consequent reappraisal of qualitative research techniques. This movement is occurring chiefly in the UK and Europe but similar signs are now evident in the US and worldwide.

Peter Cooper

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Company: Ruby Cha Cha

November 18, 2015

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Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved July 14, 2025, from


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Authors: Peter Stratton, Roger Sivlter

 

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Stratton and Sivlter (1993a, June 15). New technology, new paradigms, and the attributional cloak: Qualitative research shall go to the (scientific) ball. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/new-technology-new-paradigms-and-the-attributional-cloak-qualitative-research-shall-go-to-the-scientific-ball


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Langer and Dimoldenberg (2005a, November 13). Social and technology trends as a springboard for qualitative research. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/social-and-technology-trends-as-a-springboard-for-qualitative-research


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/social-and-technology-trends-as-a-springboard-for-qualitative-research