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The new qualitative technology

Date of publication: January 1, 1987

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Cooper

Abstract:

A new qualitative technology is developing based upon improved skills, pressure from marketing management and advertising agencies for more useful research data, and the consequent reappraisal of qualitative research techniques. This movement is occurring chiefly in the UK and Europe but similar signs are now evident in the US and worldwide.

Peter Cooper

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-technology