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The 'new' qualitative research: The how?

Date of publication: January 1, 1987

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: ESOMAR B.V.

Abstract:

This comment suggests that good research, conducted by competent researchers, will achieve a considerable degree of agreement. It is not, after all, the intention (or the expectation) of the ‘new’ qualitative researchers to come up with different answers to more conventional qualitative research but, rather, more detailed ones, and answers to different questions rather than different answers to the same questions.

ESOMAR B.V.

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The paradox of 'the new qualitative research'

Catalogue: Seminar 1986: Qualitative Methods Of Research

Authors: Stephen Wells, Tony Lunn

 

June 15, 1986

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Wells and Lunn (1986a, June 15). The paradox of 'the new qualitative research' . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-


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The new qualitative technology

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Peter Cooper

 

January 1, 1987

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Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-technology


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New frontiers of qualitative research

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Tom Morgan, Rachel Abbott

Company: The Behavioural Architects

November 18, 2015

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Morgan and Abbott (2015a, November 18). New frontiers of qualitative research. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/new-frontiers-of-qualitative-research


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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/new-frontiers-of-qualitative-research