You searched for: "*"

The results has been filter on Tags containing Multinational Companies.
ANA has found 15 results for you, in 131 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Sherry Dean
January 25, 1984
×

Citation

Dean, S. (1984a, January 25). Multinational meetings and a user-friendly computer-based information system. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/multinational-meetings-and-a-user-friendly-computer-based-information-system


Research papers

The role of marketing research in the pharmaceutical industry

The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: Alberta R. Edwards
June 15, 1970
×

Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-


Research papers

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
June 15, 2015
×

Citation

Gorti, Jain, Sexton and Sen (2015a, June 15). Measuring pricing power of a global brand in an Asian market . ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market-


Research papers

Marketing planning in a Western company of a multinational type (French)

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
×

Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type (French). ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type-french-


Research papers

The branding of international research

The paper traces the development of international marketing research over the years and shows that it has now become an established part of the activities of hundreds of research companies throughout the world. It is argued that an international...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Philip D. Barnard
June 15, 1986
×

Citation

Barnard, P. D. (1986a, June 15). The branding of international research. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-branding-of-international-research


Research papers

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: David Hawkins
June 15, 1988
×

Citation

Hawkins, D. (1988a, June 15). A review of pros and cons of centralised research in manufacturing companies. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/a-review-of-pros-and-cons-of-centralised-research-in-manufacturing-companies


Research papers

Taking the bull by its horns

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?Through this paper, we share the journey of...

Catalogue: Congress 2018
Author: Ruchira Jain
September 23, 2018
×

Citation

Jain, R. (2018a, September 23). Taking the bull by its horns . ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/taking-the-bull-by-its-horns--9398


Research papers

Media planning processes

As more and more companies market their brands at the multi-country level and as the media function in major international agencies continues to increase in stature, media research and systems personnel faced with the challenge of developing and...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Jayne Zenaty Spittler
November 11, 1996
×

Citation

Spittler, J. Z. (1996a, November 11). Media planning processes. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/media-planning-processes


Research papers

The human resources management consultant in the Europe of 1992

In this paper I will attempt to describe the organisation of human resources management in European companies, and the impact of the building of Europe in that area, today and in the future. I will speak particularly of multinational companies, but...

Catalogue: Seminar 1990: Countdown to 1992
Author: Denise Annandale-Massa
June 15, 1990
×

Citation

Annandale-Massa, D. (1990a, June 15). The human resources management consultant in the Europe of 1992. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-human-resources-management-consultant-in-the-europe-of-1992