Taking the bull by its horns

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ruchira Jain

Abstract:

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed? Through this paper, we share the journey of PepsiCo India, details about our insights work and some clear learnings from our work in decoding "local" that would be useful for MNCs battling the threat of local competition across categories in India and perhaps across markets globally.

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