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Taking the bull by its horns

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ruchira Jain

Abstract:

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed? Through this paper, we share the journey of PepsiCo India, details about our insights work and some clear learnings from our work in decoding "local" that would be useful for MNCs battling the threat of local competition across categories in India and perhaps across markets globally.

Ruchira Jain

Author

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Research Papers

When the nip becomes a bite

Catalogue: Congress 2018

Author: Ritanbara Mundrey

 

September 23, 2018

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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428


Research Papers

The Heineken insight cloud

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Company: Ipsos MRBI

September 23, 2018

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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408


Research Papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

 

September 23, 2018

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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths


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Citation

Jain, R. (2018a, September 23). Taking the bull by its horns . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths