Abstract:
The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?
This could also be of interest:
Research Papers
The road to riches fuelled by brand power
Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Nick Bull, Peter Walshe
Company: KANTAR TNS Malaysia
May 24, 2013
Research Papers
Life stage is losing its meaning
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Daniel Plettenberg, Jennifer Whyte, Aine O'Donoghue
 
March 30, 2003
