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Research reports

Initial qualitative research on positioning of Project WJ in the UK

The purpose of this research was to explore and develop atheoretical framework of motivations and behavior withregard to health and nutrition, and to formulate hypothesesabout a likely market for Morningstar. These hypothesesare then to be tested and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976

Research papers

Conceptual and mathematical models in belief and attitude research

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Len J. Marchant
June 15, 1971