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Initial qualitative research on positioning of Project WJ in the UK

Date of publication: January 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The purpose of this research was to explore and develop a theoretical framework of motivations and behavior with regard to health and nutrition, and to formulate hypotheses about a likely market for Morningstar. These hypotheses are then to be tested and refined in later stages of Project WJ. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on positioning of project WJ in the UK

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

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Citation

, C. (1976a, April 01). Qualitative research on positioning of project WJ in the UK. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-positioning-of-project-wj-in-the-uk


Research Papers

Qualitative research in the US and the UK

Catalogue: ESOMAR Congress 1987

Author: Malcolm Baker

 

September 1, 1987

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Citation

Baker, M. (1987a, September 01). Qualitative research in the US and the UK. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-the-us-and-the-uk


Research Reports

Qualitative research on Project Libra

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1976

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Citation

, C. (1976a, February 01). Qualitative research on Project Libra. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra


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×

Citation

, C. (1976a, January 01). Initial qualitative research on positioning of Project WJ in the UK. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra