Abstract:
The purpose of this research was to explore and develop a theoretical framework of motivations and behavior with regard to health and nutrition, and to formulate hypotheses about a likely market for Morningstar. These hypotheses are then to be tested and refined in later stages of Project WJ.
This could also be of interest:
Research Reports
Qualitative research on positioning of project WJ in the UK
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1976
Research Papers
Qualitative research in the US and the UK
Catalogue: ESOMAR Congress 1987
Author: Malcolm Baker
 
September 1, 1987
Research Reports
Qualitative research on Project Libra
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1976
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