Abstract:
The purpose of this research was to explore and develop a theoretical framework of motivations and behavior with regard to health and nutrition, and to formulate hypotheses about a likely market for Morningstar. These hypotheses are then to be tested and refined in later stages of Project WJ.
Research Reports
Qualitative research into texturised vegetable protein
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1976
Research Reports
Report on qualitative research on Bisto Labelling
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 23, 1972
Research Reports
Qualitative research on Yeastvite in Jamaica
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1971
