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Initial qualitative research on positioning of Project WJ in the UK

Date of publication: January 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The purpose of this research was to explore and develop a theoretical framework of motivations and behavior with regard to health and nutrition, and to formulate hypotheses about a likely market for Morningstar. These hypotheses are then to be tested and refined in later stages of Project WJ. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into texturised vegetable protein

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1976

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Citation

, C. (1976a, May 01). Qualitative research into texturised vegetable protein. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-texturised-vegetable-protein


Research Reports

Report on qualitative research on Bisto Labelling

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 23, 1972

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Citation

, C. (1972a, July 23). Report on qualitative research on Bisto Labelling. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-bisto-labelling


Research Reports

Qualitative research on Yeastvite in Jamaica

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1971

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Citation

, C. (1971a, September 01). Qualitative research on Yeastvite in Jamaica. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica


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Citation

, C. (1976a, January 01). Initial qualitative research on positioning of Project WJ in the UK. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica