Conceptual and mathematical models in belief and attitude research

Date of publication: June 15, 1971

Author: Len J. Marchant


After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A conceptual model is developed and a discussion of how it may be quantified is given. An outline for a project based on the model is described. Preliminary results from a current project are given. Finally there is a brief discussion of proposed future developments.

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