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Conceptual and mathematical models in belief and attitude research

Date of publication: June 15, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Len J. Marchant

Abstract:

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A conceptual model is developed and a discussion of how it may be quantified is given. An outline for a project based on the model is described. Preliminary results from a current project are given. Finally there is a brief discussion of proposed future developments.

Len J. Marchant

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Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved August 04, 2025, from


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Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: E. Fontela

 

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Fontela, E. (1970a, September 01). Forecasting with mathematical models. ANA - ESOMAR. Retrieved August 04, 2025, from


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Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Peter Sampson

 

June 15, 1971

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Sampson, P. (1971a, June 15). Attitude measurement and behaviour prediction in market research using a priori psychological models of consumer behaviour. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/attitude-measurement-and-behaviour-prediction-in-market-research-using-a-priori-psychological-models-of-consumer-behaviour


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Citation

Marchant, L. J. (1971a, June 15). Conceptual and mathematical models in belief and attitude research. ANA - ESOMAR. Retrieved August 04, 2025, from


https://ana.esomar.org/documents/attitude-measurement-and-behaviour-prediction-in-market-research-using-a-priori-psychological-models-of-consumer-behaviour