Abstract:
After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A conceptual model is developed and a discussion of how it may be quantified is given. An outline for a project based on the model is described. Preliminary results from a current project are given. Finally there is a brief discussion of proposed future developments.
Research Papers
Survey weighting
Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Len J. Marchant
 
October 1, 1973
Research Papers
Policy research and care of the elderly
Catalogue: Seminar 1977: Social Research
Authors: Mark Abrams, Len J. Marchant
 
December 1, 1977
Research Papers
Is attitude segmentation in the holiday market a reliable predictor of future behaviour?
Catalogue: Seminar 1977: Travel And Tourism
Authors: Dawn Mitchell, Len J. Marchant
 
June 15, 1977
