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Conceptual and mathematical models in belief and attitude research

Date of publication: June 15, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Len J. Marchant

Abstract:

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A conceptual model is developed and a discussion of how it may be quantified is given. An outline for a project based on the model is described. Preliminary results from a current project are given. Finally there is a brief discussion of proposed future developments.

Len J. Marchant

Author

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Research Papers

Survey weighting

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Len J. Marchant

 

October 1, 1973

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Citation

Marchant, L. J. (1973a, October 01). Survey weighting. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/survey-weighting


Research Papers

Policy research and care of the elderly

Catalogue: Seminar 1977: Social Research

Authors: Mark Abrams, Len J. Marchant

 

December 1, 1977

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Citation

Abrams and Marchant (1977a, December 01). Policy research and care of the elderly. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/policy-research-and-care-of-the-elderly


Research Papers

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

Catalogue: Seminar 1977: Travel And Tourism

Authors: Dawn Mitchell, Len J. Marchant

 

June 15, 1977

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Citation

Mitchell and Marchant (1977a, June 15). Is attitude segmentation in the holiday market a reliable predictor of future behaviour?. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/is-attitude-segmentation-in-the-holiday-market-a-reliable-predictor-of-future-behaviour-


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Citation

Marchant, L. J. (1971a, June 15). Conceptual and mathematical models in belief and attitude research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/is-attitude-segmentation-in-the-holiday-market-a-reliable-predictor-of-future-behaviour-