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Conceptual and mathematical models in belief and attitude research

Date of publication: June 15, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Len J. Marchant

Abstract:

After a brief discussion of the concepts of attitude and belief the paper goes on to outline some of the difficulties in measuring them. Reference is then made to some empirical findings which must be taken into account in developing concepts. A conceptual model is developed and a discussion of how it may be quantified is given. An outline for a project based on the model is described. Preliminary results from a current project are given. Finally there is a brief discussion of proposed future developments.

Len J. Marchant

Author

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Citation

Marchant, L. J. (1971a, June 15). Conceptual and mathematical models in belief and attitude research. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/conceptual-and-mathematical-models-in-belief-and-attitude-research