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Research reports

Qualitative research on Open Date Coding

Key Markets and Savon have planned to introduceOpen Date Coding on various foods at the end ofFebruary 1974. The research was required on responsesto Open Date Coding, and on the kinds of informationwhich consumers value in terms of freshness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974

Research papers

Social insights for making sensitive connections

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Peter Gerry, Jeremy Hollow
September 8, 2019

Research papers

Comments on the first session

Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jacques E. Andriessens
June 15, 1973

Research papers

Planning advertising strategy

Here we are reminded again that technical expertise in conducting research is not the criterion by which its usefulness is judged. Research alone may not indicate the correct action and it is not just interpretation which must be added, or even a...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Daniel Yankelovich
June 15, 1980

Research papers

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Mervyn Flack
June 15, 1982

Research papers

A communication audit (French)

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Yves Krief
June 15, 1984