A healthier approach to research: Prescribing real-time solutions in healthcare

Date of publication: April 7, 2019

Catalogue: Latin America 2019

Company: MESH


Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The insights of how, when and why physicians use different touch points (channels) has fed directly into Sanofi's planning, in order to design the most relevant and influential communications strategy. The granularity of the data collected meant that they could tailor their investment based not only on the touch points that were most effective in the market, but also how they differed by type of doctor, changed within context and aligned with various stages of the purchase funnel. As a reader, you will learn about the innovative approach of capturing and understanding experiences, how this can be applied to the healthcare industry, and the types of fresh insights this customer-centric research approach gives, which is often lacking in more traditional recall-based approaches.

  • PDF
  • This could also be of interest
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Consumers typology Authors: Mary Zeldenrust-Noordanus
Consumers typology (French) Authors: Mary Zeldenrust-Noordanus
Interviewing physicians Authors: Jules Klanfer
Marketing research in the pharmaceutical industry throughout the world Authors: Alberta R. Edwards
Psycho-technology and consumer research Authors: Jack G. Field
Setting targets in advertising research Authors: Timothy Joyce
The intelligent use of psychology in marketing Authors: Julia Ann Burdus
Intentions-to-buy and claimed brand-usage Authors: Andrew S. C. Ehrenberg, Michael Bird