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Videos

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo and Romo (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10672


Videos

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019
Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo
Company: L'Oréal
November 10, 2019
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Citation

Romo and Lorenzo (2019a, November 10). From social listening to e-seeing. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10857


Webinars

Democratizing knowledge and insights to all L'Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge, Julia Sarhy
Companies: Market Logic Software, L'Oréal
May 11, 2021
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Citation

Morgan, Burge and Sarhy (2021a, May 11). Democratizing knowledge and insights to all L'Oréal employees. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/democratizing-knowledge-and-insights-to-all-l-or-al-employees


Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
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Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch


Research papers

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil
Company: L'Oréal
September 8, 2019
×

Citation

Lorenzo, Romo and Gil (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing


Research papers

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Noriko Nakano, Eri Yamashita, Sono Hasuka, Jung Yeon Nam, Mariko Nomura, Damien Velleman
Company: L'Oréal
May 9, 2017
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Citation

Nakano et al. (2017a, May 09). Sonification. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/sonification


Research papers

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019
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Citation

Monge and Lecaros (2019a, April 07). In-store shopper analytics. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/in-store-shopper-analytics