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Research papers

Unclassed consumption

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich...

Catalogue: Latin America 2015: Carnival of Insights
Author: André Oliveira
April 28, 2015
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Citation

Oliveira, A. (2015a, April 28). Unclassed consumption. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unclassed-consumption


Research papers

Desafinado?

Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...

Catalogue: Latin America 2015: Carnival of Insights
Author: Vivek Banerji
Company: Insight Dojo
April 28, 2015
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Citation

Banerji, V. (2015a, April 28). Desafinado?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/desafinado-


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/firecracker-8382