Date of publication: April 28, 2015

Company: Insight Dojo

Author: Vivek Banerji


Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes, and is being played and sung world over by Latin and Jazz musicians. Our paper would describe how we can inspire greater creativity in insights by using ideas from the world of art and music such as "creative dissonance".

Vivek Banerji


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