Resources Library by ANA

Can AI bring better insight than humans?

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Kenichiro Sato, Yohei Takeshita, Toshimitsu Sekii

Companies: Twitter, Kantar

November 2, 2020

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020

Author: Michelle Gansle

Company: Mars Wrigley

September 15, 2020

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Matthew Roberts

September 8, 2019

Zero to greatness

Find out how Nature's Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.

Catalogue: Congress 2018

Author: Holly Rozelle

September 23, 2018

Clearing the path to action in superannuation

Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire...

Catalogue: Congress 2016: #WOW

Authors: Alison Poole, Stacie Haber

June 15, 2016

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation

Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout

Company: KANTAR TNS Malaysia

April 13, 2016

Initial steps towards developing a theory of presentation graphics

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.As an initial step towards...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Michael Mayernik

November 10, 2002