Insights2020: Driving customer centric growth

Date of publication: April 13, 2016


The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study containing insights from both qualitative vision interviews (337 interviews) as well as quantitative analysis with 10,495 completes, covering all regions and industries. The authors uncover the relationship between Customer Centricity and revenue growth as well as the dimensions and drivers of Customer Centric growth.

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