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Videos

Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristin Luck
September 8, 2019
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Citation

Luck, K. (2019a, September 08). Let's discuss data science. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/let-s-discuss-data-science


Research papers

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
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Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/demystifying-machine-learning-9455


Videos

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
×

Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/demystifying-machine-learning


Webinars

ESOMAR open up the open source mindset: Pre-training

Opening up the open source mindset in your organization will encourage innovation, collaboration and efficiencies, and arm you with the contagious spirit necessary to remain relevant in a changing industry.

Catalogue: Webinars 2017
Authors: Claire Gilbert, Troy Burmeister
November 7, 2017
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Citation

Gilbert and Burmeister (2017a, November 07). ESOMAR open up the open source mindset: Pre-training. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/esomar-open-up-the-open-source-mindset-pre-training


Magazines

Research World (September 2016)

Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of...

Catalogue: Research World 2016
Author: ESOMAR B.V.
September 15, 2016
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Citation

B.V., E. (2016a, September 15). Research World (September 2016). ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/research-world-september-2016-


Videos

Market research: WOW this changes everything!

What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and...

Catalogue: Congress 2016: #WOW
Author: JT Kostman
June 15, 2016
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Citation

Kostman, J. (2016a, June 15). Market research: WOW this changes everything! . ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/market-research-wow-this-changes-everything-