Market research: WOW this changes everything!
What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and Artificial Intelligence - and use those insights to nearly perfectly predict who will buy, try, go, vote, and do whatever you are interested in? Dr. JT Kostman is a Data Scientist, Mathematician and Psychologist who has created cutting-edge capabilities that have fundamentally transformed the abilities of advertisers, publishers, politicians and intelligence agencies. In a lively and engaging conversation that is sure to keep you on the edge of your seat, he will - for the first time publicly - talk about advances his teams have made that are providing previously impossible abilities to understand, predict, and influence consumer behaviours - at scale. Come to have your mind blown - and come away with insights on how you can begin to leverage capabilities that are already changing the way some of the most successful companies across a wide-range of industries are conducting market research and reaching more of the customers they want.
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