Market research: WOW this changes everything!

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Author: JT Kostman

Abstract:

What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and Artificial Intelligence - and use those insights to nearly perfectly predict who will buy, try, go, vote, and do whatever you are interested in? Dr. JT Kostman is a Data Scientist, Mathematician and Psychologist who has created cutting-edge capabilities that have fundamentally transformed the abilities of advertisers, publishers, politicians and intelligence agencies. In a lively and engaging conversation that is sure to keep you on the edge of your seat, he will - for the first time publicly - talk about advances his teams have made that are providing previously impossible abilities to understand, predict, and influence consumer behaviours - at scale. Come to have your mind blown - and come away with insights on how you can begin to leverage capabilities that are already changing the way some of the most successful companies across a wide-range of industries are conducting market research – and reaching more of the customers they want.

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