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Research papers

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers
Author: Joe Brown
Company: Illuminas
September 26, 2008

Research papers

A world of chicken flavors

During the spring and summer of 2007, Givaudan sponsored and QualiData executed a global ethnographic study to support the discovery and development of novel chicken flavors. Aiming for intensive consumer immersion at the point of flavor creation,...

Catalogue: Congress 2008: Frontiers
Authors: Michael P. Cook, Hy Mariampolski
Companies: QualiData Research Inc., Givaudan
September 26, 2008

Research papers

Realism in research

All surveys inherently contain a potentially deadly flaw - the act of completing a survey does not mimic the true consumer decision-making process. The use of 3D animation helps to mitigate this limitation, giving respondents a more realistic...

Catalogue: Congress 2008: Frontiers
Authors: Michael Richarme, John V. Colias
Company: Decision Analyst, Inc.
September 26, 2008

Research papers

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers
Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz
Company: Nielsen
September 26, 2008

Research papers

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers
Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg
Company: Happy Thinking People
June 15, 2008

Research papers

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers
Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray
Companies: Market Analysis, GlobeScan Incorporated
September 26, 2008

Research papers

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008

Research papers

Pushing the envelope

A major stress point for media researchers today is the inadequacy of established approaches in generating insights for the planning and buying of new and emerging ad media. On one hand we are constantly pushed towards sample-based, quantitative...

Catalogue: Congress 2008: Frontiers
Author: Beth Uyenco
Company: Microsoft
September 26, 2008

Research papers

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers
Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle
Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.
September 26, 2008