Resources Library by ANA

Modern killer disease uncovered

It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Nico Jaspers, Wander Meijer

Company: Dalia Research

June 15, 2015

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?

Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann

September 10, 2014

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anita Black, Neil Rothstein

November 20, 2013

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Johanna Faigelman, Catharine Bauer

November 20, 2013

Research fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...

Catalogue: Congress 2013: Think Big

Authors: Greg Zwisler, Evan Simpson, Melissa Moodley, Colin Baker

Company: Ipsos MRBI

September 26, 2013

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Mariana Amatullo, Elena Salij

March 3, 2010

Identifying global targets

This presentation outlines a unique, interlocking process to identify and define global targets through forward-looking marketing research. All too often, pharmaceutical marketers have a haphazard process for identifying targets. The result can be...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Katherine Binns

March 3, 2010

Meeting business needs by meeting patient and caregiver needs

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Julie Wittes Schlack, Michael Jennings

Company: Communispace Corporation

March 3, 2010

Recognizing hidden factors in healthcare innovation

In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Laura Lee

March 3, 2010