Abstract:

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The 'Es Tiempo' campaign challenged students to create communications persuading Latinas to comply with clinical guidelines for cervical-cancer screening and treatment. The 'Family Plz' campaign provided the opportunity to communicate about colorectal cancer prevention to a younger demographic by exploring social media platforms. Both campaigns provide a relevant jumping-point for a discussion about the value of design thinking and a multidisciplinary approach for improved innovation outcomes as well as engaging, contemporary public health messaging.