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Research reports

Qualitative research into Bran Buds creative developments

Kelloggs Ltd. in conjunction with JWT Ltd. arecurrently developing alternative positionings for BranBuds. Five creative approaches have been developed forte sting, four of them being supported by the prototypepackaging.Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into Bran Buds creative developments. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-bran-buds-creative-developments


Research reports

Qualitative research on positioning of project WJ in the UK

The extent to which the Morningstar product range couldactually appeal to these groups of people is intended tobe assessed in the quantitative. concept testing exercisedue to take place in the next phase of development.However, in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on positioning of project WJ in the UK. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-positioning-of-project-wj-in-the-uk


Research reports

Qualitative research on Project Libra

Beecham Products and Royds are developing a new productconcept of effective, modern cough medicine to rivalBenylin. The Agency has developed a series of sixconcept boards illustrating different possible positioningsfor this concept, together with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Project Libra. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra


Research reports

Qualitative research into Hawaiian Punch

Beecham Products is considering marketing Hawaiian Punchon a license from R.J. R. Foods. The basic objectives of the research reported here were toascertain whether there is a likely market gap for such aproduct and if so, those positioning concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research into Hawaiian Punch. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hawaiian-punch


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975
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Citation

, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/champneys-at-tring-limited


Research reports

Qualitative research on Close-Up packs and fluoride concept

Several new pack designs have been developed for Close-Uptogether with some copy elements. The objectives of thisresearch were: 1. To assess reactions by Close-Up users and non-usersto the pack designs and copy elements in relation totheir current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1975
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Citation

, C. (1975a, July 03). Qualitative research on Close-Up packs and fluoride concept. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-packs-and-fluoride-concept


Research reports

Qualitative research on the 'freshness sector'

The general objective of this piece of research was to obtain a consumer assessment of 4 new freshness positioning.  About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1975
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Citation

, C. (1975a, January 03). Qualitative research on the 'freshness sector' . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-freshness-sector-