Abstract:
Beecham Products and Royds are developing a new product concept of effective, modern cough medicine to rival Benylin. The Agency has developed a series of six concept boards illustrating different possible positionings for this concept, together with accompanying body copy and four-pack designs. At the same time, further consumer information is required on optimum product colors, brand and product type names, ingredient listing, and the notion of unit dosage.
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