Qualitative research into Hawaiian Punch

Date of publication: January 1, 1976

Abstract:

Beecham Products is considering marketing Hawaiian Punch on a license from R.J. R. Foods. The basic objectives of the research reported here were to ascertain whether there is a likely market gap for such a product and if so, those positioning concepts are available to use for the product. The research was also required to discern how viable the product might be given changes in its form, either in flavour or product style. 

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