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Videos

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
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Citation

Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/powerful-demographics-


Videos
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Citation

Kapadia, Ramsinghani and Wilson (2023a, November 28). Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/flavor-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Videos
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Citation

(2023a, November 27). Why Fraud is Still Such a Hot Topic in the Research World. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/why-fraud-is-still-such-a-hot-topic-in-the-research-world


Videos
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Citation

Bretcha and Fradier (2023a, October 05). 2023 Tony Cowling award. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/2023-tony-cowling-award


Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023
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Citation

Bailey, S. (2023a, October 05). What's the occasion?. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/what-is-the-occasion


Videos

Empowering Creativity

Redefining research's role in the creative process

Catalogue: Congress 2023
Author:
Companies: Kantar, Virtual Incentives, itracks
October 5, 2023
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Citation

(2023a, October 05). Empowering Creativity. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/empowering-creativity


Videos

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
Companies: Kantar, Qrious Insights
September 27, 2023
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Citation

Speck and Silvers (2023a, September 27). Breaking the Fourth Wall: Future Formats for Effective Advertising. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/breaking-the-fourth-wall-future-formats-for-effective-advertising-12169


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Videos
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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground