Abstract:
How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended, immersive experiences both in their personal lives and in their interactions with businesses. These environments create breakthroughs, and have the power to bring people and technology closer together than ever before,