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Empowering Creativity

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: Kantar, Virtual Incentives, itracks

Abstract:

Redefining research's role in the creative process

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Research Papers

Creativity on tap

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

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Citation

Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/creativity-on-tap


Research Papers

Creativity

Catalogue: WM3 2007

Author: Eric de Rugy

 

June 3, 2007

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Citation

de Rugy, E. (2007a, June 03). Creativity. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/creativity


Videos

Is research to creativity like a pin to a balloon?

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014

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Citation

O'Grady, Wheller and Wigley (2014a, June 15). Is research to creativity like a pin to a balloon?. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/is-research-to-creativity-like-a-pin-to-a-balloon-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

(2023a, October 05). Empowering Creativity. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/is-research-to-creativity-like-a-pin-to-a-balloon-