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Videos

System 3: Measuring the consumer's imagination

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019
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Citation

Caldwell, L. (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination-10720


Videos

Embracing agility

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is...

Catalogue: Client Summit 2019- Spring Edition
Author: Derick Davidson
Company: AB InBev
June 27, 2019
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Citation

Davidson, D. (2019a, June 27). Embracing agility. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/embracing-agility


Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752