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Embracing agility

Date of publication: June 27, 2019

Catalogue: Client Summit 2019- Spring Edition

Company: AB InBev

Author: Derick Davidson

Abstract:

In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is focused on iterative learning in both development and in-market launch, significantly shortening timelines.


Derick Davidson

Author

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Davidson, D. (2019a, June 27). Embracing agility. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/virtual-incentives-