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Videos
Purpose in Asia
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
Videos
The consumer matrix: How to save the humans
We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...
Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
Videos
The new brand-perception battleground
Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...
Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
Videos
Reaching consumers in the digital moments that matter
This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Nic Umana
Company: Mars Wrigley
June 18, 2020
Videos
Translating insight into action
The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Charles Wilson
Company: New Balance
June 18, 2020
Videos
Forget me not - Traditional & new methods to answer modern questions: Q&A session
Q&A Session, Forget me not - Traditional & new methods to answer modern questions.
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Authors: Sara Picazo Lutton, Gabriela McCoy, Nic Umana
June 18, 2020
Videos
Focus group fails: How to save the humans (and the brands)
F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Gabriela McCoy
Company: Bacardi
June 18, 2020
Videos
Brand purpose: Love it or hate it
Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.
Catalogue: Client Summit 2019- Autumn Edition
Authors: Sara Picazo Lutton, Rob Turnbull
Company: Twitter
October 3, 2019
Videos
