Reaching consumers in the digital moments that matter

Date of publication: June 18, 2020

Company: Mars Wrigley

Author: Nic Umana

Abstract:

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that matter.

3 takeaways:

- Understand how to use behavioural science to nudge consumers in the digital moments that matter.

- Do your brands need to be able to stand out in the crowd? Do you need to measure marketing effectiveness in the moment?

-Get inspired to build a research plan that allows you to take behavioural insights straight into action.

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