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Translating insight into action

Date of publication: June 18, 2020

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Company: New Balance

Author: Charles Wilson

Abstract:

The 3 takeaways of the presentation:

- Learn how to influence short-term and long-term decision-making within the organisation.

- Determine how to design insight reports that connect with different audiences.

- Uncover the benefits of flexibility within methodological consistency.

Charles Wilson

Author

This is a long description of some author details.

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Research Papers

Insight into action

Catalogue: Congress 2007: Excellence

Authors: Karen Paterson, Catriona Ferris, Lyn McGregor

Companies: Unilever, KANTAR TNS Malaysia, Flamingo

September 19, 2007

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Citation

Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/insight-into-action


Research Papers

Effective conversion: Turning insight into action

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Yvan Goupil, Csaba Nemes

 

September 19, 2004

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Citation

Goupil and Nemes (2004a, September 19). Effective conversion: Turning insight into action. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/effective-conversion-turning-insight-into-action


Research Papers

Translating qualitative research findings into successful advertising and marketing action

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Mary Goodyear

 

June 15, 1980

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Citation

Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/translating-qualitative-research-findings-into-successful-advertising-and-marketing-action-


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Wilson, C. (2020a, June 18). Translating insight into action. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/translating-qualitative-research-findings-into-successful-advertising-and-marketing-action-