Resources Library by ANA

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

September 23, 2018

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

September 23, 2018

Revue Française du Marketing (Octobre 2014)

Les banques, comme les autres entreprises, sont confrontées au défi de lafidélisation. Pour des raisons de coût bien évidemment, la fidélisation d'un client estmoins onéreuse que la conquête d'un nouveau client ou la...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2014

LAMDA

Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, provide a support decision tool able to identify and...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Núria Agell, Lluis Martinez-Ribes, Mònica Casabayó, Juan Carlos Aguado

September 23, 2001

Research for the bottom line

Collaborative and ongoing work between The Dow Chemical Company and Total Research Corporation over a number of years has explored how organisations who measure customer perceptions can convert this information into influencing how customers...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey

September 23, 2001

Revue Française du Marketing 1998 (N. 170)

Aujourd'hui, les grands thèmes évoqués seront: la perceptiondu Prix, les pratiques de la Distribution, le parrainage sportif comme Communication. Mais ces décisionsclassiques du marketing se trouvent entrelardées,passepoilées,...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 1998

The disloyalty of public radio listeners in Poland

The research on selected regions of Poland by Wojciech Konieczny, in association with B.P.S. Consultants Poland Ltd., assumed the hypothesis that in the conditions of the developed radio market, if radio stations and their principals are concerned...

Catalogue: 2nd Radio Research Symposium

Author: Wojciech Konieczny

June 15, 1997

Metaloyalty as an instrument in managing direct marketing

By defining METALOYALTY a contribution to the clarification of a diversity of loyalty definitions and concepts has been outlined.This cuticle is divided into two parts: First we will focus on the process leading to the definition of metaloyalty and...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Gorm Kunøe

June 15, 1993

A definition of brand equity relying on attitudes and validated by behaviour

The measurement of the "Brand Equity" is more and more requested by Manufacturers: how to evaluate at a fair price the "value" of a Brand? The present paper intends to focus on the consumer side only, the main idea being that the "value" of a Brand...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Alain Pioche

Company: Nielsen

June 15, 1992