How SONOS understands drivers of NPS by using AI better, faster, cheaper

Date of publication: September 23, 2018

Catalogue: Congress 2018

Abstract:

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Frank Buckler

Author

This is a long description of some author details.

Dennis Brosnan

Author

This is a long description of some author details.

This could also be of interest:

Videos

Research Papers

Research Papers

Faster and cheaper

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

  • PDF