Back

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

Abstract:

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Frank Buckler

Author

This is a long description of some author details.

Dennis Brosnan

Author

This is a long description of some author details.

This could also be of interest:

Videos

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

 

September 23, 2018

×

Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper


Research Papers

Faster, cheaper, better

Catalogue: ESOMAR Net Effects 2001

Authors: Jonas Nordén, Jörgen Johansson

 

February 11, 2001

×

Citation

Nordén and Johansson (2001a, February 11). Faster, cheaper, better. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/faster-cheaper-better


Research Papers

Faster and cheaper

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

×

Citation

Thomas, J. (2007a, September 19). Faster and cheaper. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/faster-and-cheaper


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/faster-and-cheaper