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How SONOS understands drivers of NPS by using AI better, faster, cheaper

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

Abstract:

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Frank Buckler

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Dennis Brosnan

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How SONOS understands drivers of NPS by using AI better, faster, cheaper

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

 

September 23, 2018

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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper


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Faster, cheaper, better

Catalogue: ESOMAR Net Effects 2001

Authors: Jonas Nordén, Jörgen Johansson

 

February 11, 2001

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Nordén and Johansson (2001a, February 11). Faster, cheaper, better. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/faster-cheaper-better


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Faster and cheaper

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

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Thomas, J. (2007a, September 19). Faster and cheaper. ANA - ESOMAR. Retrieved October 31, 2025, from


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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/faster-and-cheaper