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How SONOS understands drivers of NPS by using AI better, faster, cheaper

Date of publication: September 23, 2018

Catalogue: Congress 2018

Authors: Frank Buckler, Dennis Brosnan

Abstract:

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Frank Buckler

Author

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Dennis Brosnan

Author

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Research Papers

AI meets CX

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Christopher Harms, Luis Freile, Marc Zörnig

Company: SKOPOS

November 11, 2018

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Citation

Harms, Freile and Zörnig (2018a, November 11). AI meets CX. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/ai-meets-cx-9437


Research Papers

Alexa, order Heineken

Catalogue: Congress 2018

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

September 23, 2018

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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/alexa-order-heineken--9345


Research Papers

Smart data works

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall

Company: Ipsos MRBI

November 11, 2018

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Citation

Reynolds, Maas and Wiggall (2018a, November 11). Smart data works. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/smart-data-works


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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/smart-data-works