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Videos

How market research created words and changed worlds

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...

Catalogue: Insights Festival 2020
Authors: Jonathan Crickx, Mariam Ghabrial
Companies: Marketeers Research, UNICEF
September 17, 2020
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Citation

Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/how-market-research-created-words-and-changed-worlds


Videos

The world of the buyer/user of insights

A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member. 

Catalogue: Insights Festival 2020
Author: Ray Poynter
September 17, 2020
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Citation

Poynter, R. (2020a, September 17). The world of the buyer/user of insights. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-world-of-the-buyer-user-of-insights


Videos

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020
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Citation

Gansle, M. (2020a, September 16). From change management to change leadership. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership


Videos

Lemon- Why the advertising brain has gone sour

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed...

Catalogue: Insights Festival 2020
Author: Ed Harrison
September 16, 2020
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Citation

Harrison, E. (2020a, September 16). Lemon- Why the advertising brain has gone sour. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/lemon---why-the-advertising-brain-has-gone-sour


Videos

The fast fringe quiz

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Catalogue: Insights Festival 2020
Authors: Alexander Wheatley, Patricia Dominguez, Crispin Beale
September 16, 2020
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Citation

Wheatley, Dominguez and Beale (2020a, September 16). The fast fringe quiz. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-fast-fringe-quiz


Videos

UX and qualitative research: Creatures from different planets?

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...

Catalogue: Insights Festival 2020
Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
September 16, 2020
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Citation

Standen, Isaacson, Sorber and Fader (2020a, September 16). UX and qualitative research: Creatures from different planets? . ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/ux-and-qualitative-research-creatures-from-different-planets-


Videos

Aha to Haha? Humour, insight and the films of M Night Shyamalan

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts...

Catalogue: Insights Festival 2020
Author: Anthony Tasgal
September 16, 2020
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Citation

Tasgal, A. (2020a, September 16). Aha to Haha? Humour, insight and the films of M Night Shyamalan. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/aha-to-haha-


Videos

Diversity Workshop

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us...

Catalogue: Insights Festival 2020
Author: Nikki Lavoie
September 16, 2020
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Citation

Lavoie, N. (2020a, September 16). Diversity Workshop . ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/diversity-workshop--11559


Videos

Lei Geral de Proteção de Dados (LGPD)

Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law,...

Catalogue: Insights Festival 2020
Author: Carolina Fairbanks
September 16, 2020
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Citation

Fairbanks, C. (2020a, September 16). Lei Geral de Proteção de Dados (LGPD). ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/brazil-community-circle-lei-geral-de-prote-o-de-dados-lgpd-