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How market research created words and changed worlds

Date of publication: September 17, 2020

Catalogue: Insights Festival 2020

Companies: Marketeers Research, UNICEF

Authors: Jonathan Crickx, Mariam Ghabrial

Abstract:

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national and creative partners.

Join us to know more about how progressive qualitative market research can influence human lives, and maybe inspire you too!

Jonathan Crickx

Author

This is a long description of some author details.

Mariam Ghabrial

Author

This is a long description of some author details.

Videos

Career Event University of Leicester: Careers in Data, Research and Insights

Catalogue: ESOMAR Career Events 2021

Authors: Patricia Dominguez, Liz Norman, Mariam Ghabrial, Paul Baines, Greg Morris

 

March 3, 2021

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Citation

Dominguez, Norman, Ghabrial, Baines and Morris (2021a, March 03). Career Event University of Leicester: Careers in Data, Research and Insights. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/career-event-university-of-leicester-careers-in-data-research-and-insights


Videos

Transforming LGBT opponents into allies

Catalogue: Congress 2017: Visionary

Authors: Dany Vinh, Layhour Sao

Company: Kantar

October 26, 2017

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Citation

Vinh and Sao (2017a, October 26). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies-9108


Research Papers

Transforming LGBT opponents into allies

Catalogue: Congress 2017: Visionary

Authors: Dany Vinh, Layhour Sao

Company: Kantar

September 4, 2017

×

Citation

Vinh and Sao (2017a, September 04). Transforming LGBT opponents into allies. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies


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Citation

Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/transforming-lgbt-opponents-into-allies