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How market research created words and changed worlds

Date of publication: September 17, 2020

Catalogue: Insights Festival 2020

Companies: , UNICEF

Authors: Jonathan Crickx, Mariam Ghabrial

Abstract:

Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national and creative partners.

Join us to know more about how progressive qualitative market research can influence human lives, and maybe inspire you too!

Jonathan Crickx

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Mariam Ghabrial

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McNae, Hunt, Colwyn, Bergner and Kang (2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved May 12, 2025, from


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Catalogue: Congress 2022: 75th Anniversary

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Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/how-has-the-internet-changed-research-