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The world of the buyer/user of insights

Date of publication: September 17, 2020

Catalogue: Insights Festival 2020

Author: Ray Poynter

Abstract:

A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member. 

Ray Poynter

Author

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Research Papers

Creating desire - Helping the buyer to buy

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Mark Rodgers, Mattias Ostlund

 

April 18, 2004

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Citation

Rodgers and Ostlund (2004a, April 18). Creating desire - Helping the buyer to buy. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/creating-desire---helping-the-buyer-to-buy


Research Papers

Gathering on-the-ground insights in the developing world

Catalogue: Congress 2014: What Inspires?

Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman

 

September 10, 2014

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Citation

Richman, Sauvage-Mar, Elliott and Gutterman (2014a, September 10). Gathering on-the-ground insights in the developing world . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/gathering-on-the-ground-insights-in-the-developing-world--8339


Research Papers

Website design is about understanding the user

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: James Lang

 

February 1, 2004

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Citation

Lang, J. (2004a, February 01). Website design is about understanding the user. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/website-design-is-about-understanding-the-user


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Poynter, R. (2020a, September 17). The world of the buyer/user of insights. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/website-design-is-about-understanding-the-user