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Research reports

Repeat purchase study for Lanacane creme

In order to obtain an indication of current levels ofsatisfaction and repurchase of Lanacane Creme in theUK, Combe International Incorporated, required aRepeat Purchase study to be conducted amongst Lanacan eCreme Business Reply Card returners. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Qualitative research for BP with oil fired central heating consumers

The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research reports

April 1975 repeat purchase survey

In August 1974, CRAM Ltd. conducted a Repeat Purchase Surveyon 769 respondents who had previously returned a BRC card,in order to probe the incidence of continued use of Grecian2000, and to monitor levels of satisfaction with the product.It was felt...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 30, 1975

Research reports

Qualitative research into Radio Newcastle

The research's objectives were:1. To provide information on the particularneeds of listeners in the Tyneside area,for local radio;2. To identify satisfactions and dissatisfactionswith existing services in the area amongsta range of heavy and light...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973