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Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969
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Citation

, C. (1969a, September 01). Research on Lucozade labels in Eire. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/research-on-lucozade-labels-in-eire


Research reports

Quality street pack research

Three possible replacement packs have been designed forQuality Street. These packs were evaluated in this research against thecurrent standard carton along the following lines:1. The general reaction to the design changes covering the attractiveness,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Quality street pack research . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/quality-street-pack-research-


Research reports

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Split Foot quantitative research into Odor Eaters. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/split-foot-quantitative-research-into-odor-eaters


Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research reports

Qualitative packaging research- Egg based drink

Three major product copy platforms and product packtreatments have been created for the new egg-based drink,Fruit Flip.This research was concerned to provide qualitative information on the absolute and comparative appeal of eachcopy platform and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 19, 1973
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Citation

, C. (1973a, April 19). Qualitative packaging research- Egg based drink. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-packaging-research--egg-based-drink


Research reports

Continental Quilts copy test

The research was required to investigate the comparativeappeal of two alternative press layouts for 'Scanquilt' continental quilts. The two layouts differed in that onefeatured a premium offer of two free pillows with eachdouble size quilt, whereas...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Continental Quilts copy test. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/continental-quilts-copy-test


Research reports

Qualitative research on Lyril development advertising

Three experimental 30-second workshop films had been made,each based upon elements present in the current Lyril campaign. The overall research objective was to establish which of thethree basic propositions offers the best potential for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on Lyril development advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-lyril-development-advertising


Research reports

Night nurse advertising research

The research was required to check the new Night Nurse commercial -"Fred's Cold" - against the same Medinite commercial used inthe earlier test with "Reassurance'', and, where possible,to make comparisons between the effectiveness of "Fred's Cold"and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research reports

12 week follow-up to Odor Eater split foot research

Combe Inc. proposes to market on a national basis inthe UK the Odor Eaters gel insole. However, beforeinitiating further progress in terms of manufacturing,it was considered necessary to submit to consumerappraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). 12 week follow-up to Odor Eater split foot research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/12-week-follow-up-to-odor-eater-split-foot-research