Quantitative research into insole variants

Date of publication: November 1, 1977

Abstract:

The current study was designed to elicit consumer perceptions and evaluations of Odor Eater and Scholl Odour-Destroying Cushion Insoles in a blind paired comparison, in-use situation. A previous report (B225) contains an analysis of reactions to the products after 6 weeks. The present report analyses reactions to the products after a further 6 weeks, i.e. 12 weeks in all. 

CRAM/Peter Cooper Archive

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