Abstract:
Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants. Accordingly, a split foot, paired comparison product placement test was conducted amongst Odor Eater BRC respondents, using these two variants. ln order to obtain a measure of the stability of the responses to the test products over time, a second questionnaire was sent to respondents twelve weeks later.
Research Reports
Split Foot quantitative research into Odor Eaters
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
Research Reports
Repeat purchase study for Lanacane creme
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1976
Research Reports
Qualitative research into insole variants
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1977
