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Quality Street pack & wrapper research

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following the results of previous research, it was required to compare consumer reactions to the present pack and three possible replacement packs for Quality Street, and to assess consumer reactions to a revision of the contents and wrappers of the assortment. 

CRAM/Peter Cooper Archive

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Research Reports

Quality street pack research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 1, 1977

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Citation

, C. (1977a, January 01). Quality street pack research . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/quality-street-pack-research-


Research Reports

Quality street pack research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1977

×

Citation

, C. (1977a, April 01). Quality street pack research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/quality-street-pack-research


Research Reports

Quality Street sweet, wrapper and pack changes

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 1, 1976

×

Citation

, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes


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Citation

, C. (1977a, May 01). Quality Street pack & wrapper research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes