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Research papers

TV Consumption is growing

Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Jacques Braun, Alexandre Callay
Company: Mediametrie
May 7, 2009
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Citation

Braun and Callay (2009a, May 07). TV Consumption is growing. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/tv-consumption-is-growing


Research papers

An international radio station and its audience in Romania

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract...

Catalogue: 2nd Radio Research Symposium
Authors: Daniel Nobi, Jacques Braun
June 15, 1997
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Citation

Nobi and Braun (1997a, June 15). An international radio station and its audience in Romania. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/an-international-radio-station-and-its-audience-in-romania


Research papers

Measuring audience for unaddressed printed matter

More than 21 billion of unaddressed printed matter distributed in France in 1995! In Europe, like in France, unaddressed printed matter is a very special advertising support, thanks as much to the amount distributed in letterboxes, as to the market...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Pierre Calmard, Jacques Braun
Company: Mediametrie
September 1, 1996
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Citation

Calmard and Braun (1996a, September 01). Measuring audience for unaddressed printed matter. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/measuring-audience-for-unaddressed-printed-matter


Research papers

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Dominique Scaglia, Jacques Braun
Company: Mediametrie
June 15, 1990
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Citation

Scaglia and Braun (1990a, June 15). TV audience measurement validation. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement-validation


Research papers

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
February 1, 1978
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Citation

Lion and Braun (1978a, February 01). A method for processing Kelly Grids. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/a-method-for-processing-kelly-grids