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TV Consumption is growing

Date of publication: May 7, 2009

Catalogue: WM3 2009: Change Is In The Air...

Company: Mediametrie

Authors: Jacques Braun, Alexandre Callay

Abstract:

Over the last 10 years, it has been said that TV consumption is decreasing under the development of the Internet around the world. EurodataTV Worldwide, the only database gathering TV ratings from 80 people meter territories worldwide, demonstrates that not a single year has Television seen a decrease of its consumption despite a burning development of Internet usage. On the contrary, Television is even more watched for several reasons which will be shared with the audience.

Jacques Braun

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Alexandre Callay

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Braun and Callay (2009a, May 07). TV Consumption is growing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/indian-tv-industry-9208