You searched for: "*"

The results has been filter on Companies containing DervalResearch.
ANA has found 3 results for you, in 122 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The shoe mystery

Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.

Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
×

Citation

Derval, D. (2019a, November 10). The shoe mystery. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-shoe-mystery


Videos

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Diana Derval
Company: DervalResearch
June 15, 2015
×

Citation

Derval, D. (2015a, June 15). Sensory profiling and product development. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/sensory-profiling-and-product-development


Research papers

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008
Authors: Diana Derval, Mario Menti
Companies: GMI (Global Market Insite), DervalResearch
June 16, 2008
×

Citation

Derval and Menti (2008a, June 16). The virtual sofa. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-virtual-sofa