Abstract:
Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific context as entertaining. a tV commercial, for instance, will be remembered by 7% of consumers when viewed at home. the same ad will be remembered by 27% of consumers when they see it in the doctorâs waiting room. Discover how brands can effectively leverage wait marketing in online communities and interact with their target customers via SLIC, the Second Life Interview Corner an immersive, congruent and open interview sofa.
Research Papers
Second life
Catalogue: Congress 2007: Excellence
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Company: Reperes
September 19, 2007
Research Papers
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Authors: Harald Markut, Otto Hellwig
Company: respondi
October 28, 2007
Research Papers
The BMW Group co-creation lab
Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
