Sensory profiling and product development

Date of publication: June 15, 2015

Company: DervalResearch

Author: Diana Derval

Abstract:

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to: Identify and share consumer insights inspired by sensory science: innovation at Sephora Assess opportunities and risks using Sensory Profiles: the whys behind Red Bull success and Coke Zero failure Design the right sensory mix for each local market with a lens on luxury and Chinese consumers

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