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Sensory profiling and product development

Date of publication: June 15, 2015

Catalogue: Sensory Forum 2015: Marketing Meets Science

Company: DervalResearch

Author: Diana Derval

Abstract:

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to: Identify and share consumer insights inspired by sensory science: innovation at Sephora Assess opportunities and risks using Sensory Profiles: the whys behind Red Bull success and Coke Zero failure Design the right sensory mix for each local market with a lens on luxury and Chinese consumers

Diana Derval

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Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved April 23, 2024, from


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Moskowitz and Barash (1996a, December 01). Sensory segmentation, optimization and reverse engineering. ANA - ESOMAR. Retrieved April 23, 2024, from


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Citation

Derval, D. (2015a, June 15). Sensory profiling and product development. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-marketing-influences-sensory-perception-and-how-sensory-perception-should-influence-marketing