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Research papers

Long-term tragedy versus short-term response

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019

Research papers

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services . Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Nesta Morris, Pat van der Reis
September 1, 1980

Webinars

How Unilever is enabling purpose-driven marketing with Bot-enabled Research.

Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on...

Catalogue: Webinars 2021
Authors: Stacey Grant, Bev Bassett
Companies: Borderless Access Pvt. Ltd., Unilever
July 27, 2021

Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959

Research papers

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019

Research papers

Research in Africa

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959